Lawn Care Marketing Guide
If you want to excel in the lawn care business these days you have to accept the fact that you will have to become a marketing expert. This is one area of your business that you absolutely cannot neglect.
If you want to prosper you will have to have solid systems in place for acquiring and retaining customers. You have to know how to generate leads, convert them into regular accounts and then keep them over the long term.
In this part of the site I have set out a selection of articles that are related to lawn care business marketing.
You will find links to these articles below along with a description of each one. This content is sure to provide you with some tips and ideas as you proceed to develop, implement and improve your own marketing strategies.
This article offers an introduction to the topic of marketing. If you are planning on preparing a marketing plan then this article goes over all of the basic areas of marketing that you absolutely have to be aware of. From brand development and pricing through to advertising and sales I have covered all of the main areas that you might include in your strategies and plans. Read our overview of lawn care marketing here.
Not many business owners in this industry take the time to do proper research before they start out in business. However, if you do take the time to do this you will find that there are some considerable benefits.
This article looks at what you need to know when it comes to understanding your local market and how you can go about doing the research. You may even get a customer or two out of it. Click here for the full article.
There are many advertising methods open to small business owners these days. This article looks at all of the advertising methods that are commonly used by lawn care businesses. The writer weighs up some of the pros and cons of each method and offers tips and advice on how each one can be implemented. Learn more here.
It is a well known fact that lawn businesses get most of their business through advertising and referrals from their existing customer base. However, there are also many other unconventional ways that lawn businesses are generating leads and securing new lawn care accounts. I look at six of the more unusual ways of getting lawn business and how they might work for you. Click here to read the article in full.
Once you have worked out the cost of customer acquisition to your lawn business you will realize that it is worth investing some time into focusing on customer retention. Focusing on how to keep your existing customers could just be more important than focusing on how to get new ones. The best way to retain the accounts that you do have is with top notch customer service. Here's how to do it.
I look at the importance of 'word of mouth' marketing for a lawn mowing business and how you can get people talking about your business in a positive way. Turn your customers and others into mobile advertisements and benefit from the free leads that 'word of mouth' can bring you. Get some tips and ideas here.
In this article I attempt to climb into the mind of your typical prospective lawn care customer. Before you can market your services to people you have to really try to see things from their point of view. I identify some of the factors that lawn care clients might take into account before making a decision on which company to choose. Read the article here.
This article looks at some of the reasons why it is so important to have a professional logo design to represent your lawn business these days. It also offers recommendations and ideas about logo design that are specifically related to the lawn care industry. Lastly, it provides tips on how you should go about getting an affordable business logo online. To read the full article click here.
A brief look at the importance of having a website in the lawn care business. I go over some of the do's and don'ts of website design and offer some ideas on how you should develop, maintain and promote your website. Click here to read the article.
Now find out which lawn care business guide I recommend above all of the others. For details CLICK HERE